Monday, July 27, 2009

No Go MiTo?

According to Alfa Romeo CEO Sergio Cravero, the MiTo is, "probably too small for today's U.S. market." The MiTo is the size of a Honda Fit. "A preliminary product assessment for a sporty three-door small hatchback showed potential volumes in the U.S. right now are roughly 20,000 units a year. That is not enough to make it a viable business case" says Serg.

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