According to Alfa Romeo CEO Sergio Cravero, the MiTo is, "probably too small for today's U.S. market." The MiTo is the size of a Honda Fit. "A preliminary product assessment for a sporty three-door small hatchback showed potential volumes in the U.S. right now are roughly 20,000 units a year. That is not enough to make it a viable business case" says Serg.